UPM Rafsec opens new sales office in Beijing

21.2.2005

UPM Rafsec, a leading RFID tag manufacturer and member of UPM Group, announces today the opening of a new sales office in Beijing, China, to strategically position itself at the core of the world’s promising embryonic RFID market.

On January 3, 2005, Hong Liu joined the new UPM Rafsec office in Beijing as the Business Development Manager for China. He will report to Edward Lu, UPM Rafsec Business Development Director for Asia.

“We are pleased to welcome Hong Liu to the team, especially during this exciting time for the RFID technology industry in Asia,” comments Edward Lu. Hong Liu has over 20 years of experience in various managerial level jobs in China, the latest in the field of contactless cards, RFID and auto ID systems.

“We can expect regulations in the not too distant future that will demand all goods to be tagged with RFID tags at their source,” continues Edward Lu. “Consider big retailers; today many of their imported goods are manufactured in China and in time to come there will be a strong need for reliable RFID tags in China. UPM Rafsec has made the vital move to open its doors in China to be closer to its partners, distributors and customers. Our customers are really excited to have us just a stone throw away when it comes to technical support".

About UPM Rafsec
UPM Rafsec is a world leading RFID tag manufacturer and pioneer of the ePC standard, specialized in low-cost and high-volume production.

With its multi-disciplinary expertise in the fields of RF technology, materials and production processes, the company has the broadest and most comprehensive in-house know-how and capabilities for RFID tag design and manufacturing.

UPM Rafsec, headquartered in Finland, is a part of UPM, a EUR 10 billion company listed on the New York and Helsinki stock exchanges and one of the world’s largest paper producers, employing 34,000 people worldwide.

For more information, please contact:
Mr. Timo Lindström,
President, UPM Rafsec,
tel. +358 204 168 133

UPM Rafsec
Communications
February 21, 2005